Customers are price-switching insurance companies without realizing that they sacrifice coverage by doing so. But State Farm isn’t beholden to shareholders, is staffed by real neighbors who live in your town (not bad AI) - and they don’t skimp on coverage. To show this we used the metaphor that it’s like needing Batman…and getting someone else.

This was a 360º campaign featuring Jason Bateman, SZA, Kai Cenat and Jordan Thee Stallion brought to life across a years long campaign in broadcast, social, swag, OOH and digital display.

If it feels like this celeb-packed campaign is a bit over the top to kick off during March Madness…you’re not wrong.

Agency: Highdive

Press:
The Tonight Show, Nerdist, Screenrant, Cinemablend, Collider, iMDB, ComicBook, Men’s Journal, and Stereogum

Here Kitty :30 (Teaser)

Bat-Signal :15 (Teaser)

Card :30 (Teaser)

We shot social content on our set with Jordan The Stallion to tease the campaign across his channels, and created teasers for Jake’s channels featuring Jake around Gotham City.