About (Copy) OG Words


Nice to meet ya.
I’m Cerra (like Sara, but not), a Creative leader originally from an island in Washington State - where disembodied human feet sometimes wash ashore. I have over 15 years experience in advertising and marketing at some of the most recognized and awarded creative agencies working on the world’s most famous brands, products, and technologies. A few of these brands are: Netflix, YouTube, Target, Nike, Old Navy, Oreo, Activision, Xbox, McDonald's, Kraft, Lexus, NBA, Facebook, Google, and my dad’s rock and roll cover band.

Some of that work has been written about in The New York Times, The Wall Street Journal, The Washington Post, The One Show, Young Guns, Jezebel, Wired, Mashable, Creativity, Fast Company, and an illuminati conspiracy theorist’s YouTube channel. It also has been recognized in the industry events like Cannes, Communication Arts, D&AD, The One Show, AdWeek, AdAge, and Young Guns.

Even though it’s come in handy exactly one time during bar trivia, my mom wants you to know I have a Bachelor’s degree from Washington State University in Communications & History.

Let’s talk.
Send me an email.
Look at a possibly outdated Linked In.
Check out my Working Not Working.
Stalk my glamorous life on Instagram.

Paperwork trail:
Arts & Letters | Creative Director
Google Pay, Google NBU, CarLotz
AdAge Agency A-List Agencies to Watch (2021)


Freelance Creative | Creative Lead
Media Monks, NBA

Forsman & Bodenfors NYC | Co-Creative Department Lead (GCD)

YouTube Premium, YouTube Music, Friendly’s Ice Cream, Steve’s Ice Cream, World of Hyatt, Goldman Sachs, Grow Your Circle

Co-lead the creative department included planning, budgets, hiring and staffing, scoping, setting business objectives, and mentorship of creatives. New business wins included YouTube Premium & YouTube Music.

AdAge Agency A-List Agencies to Watch (2019)

B-Reel NYC | Creative Director
Google, MTV, Netflix, Facebook, Converse

Freelance | CD, AD, flirting with copy
Droga 5, BBDO, McCann, 360i, DDB, Team One,
72 and Sunny, RGA, Ogilvy, Saatchi & Saatchi

Target, Oreo, Activision, Facebook, Google, Prudential, Microsoft, Kraft, Netflix, Lexus, Absolut, K-Y, M&Ms (Super Bowl).

CP+B Boulder & LA | Senior Art Director
Old Navy, Burger King, Kraft, Grey Poupon, VitaminWater

AKQA SF | Designer
Xbox, Nike, Target, Visa, Kraft, McDonald’s