Google Pay makes your experience with money easy with simple and helpful tools that are accessible to everyone. The brand campaign for the re-designed app proved all the ways that it can simply and safely help you pay and manage your money. Whether it’s a big dream or a small moment, anyone can make it happen.

Our re-launch included TV, social and station dominations in NYC. It resulted in Google Pay being the most downloaded app in the app store; beating out TikTok and Instagram.

Created at Arts & Letters