Honey Bunches of Oats

Honey Bunches of Oats is a well liked cereal that people forget about if they don’t run ads. We pitched and won this business, leading the redesign of the brand and work around the central idea: Everyone knows oats are great for you so what can bunches of oats do for you? Our brand redesign included a new graphic system for social, OOH, static assets as well as nine spots for a TV campaign you’ve probably seen running on Thursday Night Football. Created at Carmichael Lynch with Chromista as a TV production partner.

Mother in Law :15

Fitted Sheet :14