Honey Bunches of Oats

Honey Bunches of Oats

Co-Lead: Jordan Chouteau

Honey Bunches of Oats is a well liked cereal that people forget about if they don’t run ads. We pitched and won this business, leading the redesign of the brand and work around the central idea: everyone knows oats are great for you, and since we have bunches of them we can do even greater things. Our brand redesign included a new color pallet and graphic system for social, OOH, static assets as well as nine spots for a TV campaign.

Mother in Law :15

Fitted Sheet :14