While other wedding planning sites and apps are focused on the “big day” we pitched and won Zola with the idea that it’s actually all the little days along your journey as a couple. It’s: All the days along the way. To launch this rebrand we shot videos, new photography, a website redesign (in collaboration with Zola’s internal team), OOH during proposal season (that’s the Holidays hint hint), and updated their logo, color pallet and typographic system. We also created some buzzy social content along the way.
On social - we also created content addressing some wedding stigmas: like why don’t more women propose to men?